Where Beauty Brands Should Spend and Where They Shouldn't

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2026-10-27 16:57:15 -

Most beauty brands don't have unlimited packaging budgets. They have a number, and that number has to cover several products, a reorder or two, and whatever goes wrong along the way. The temptation is to either spend as little as possible on everything or splurge on the one product that feels most important and leave the rest looking neglected. Neither approach works well. Smart cosmetic paper...

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