photographed by Steven Meisel in a small studio in Milan

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2026-08-07 09:22:44 -

It used to be that a Plume sneaker was a workhorse you kept in the back of the closet. Now it is the centerpiece of a uniform that costs more than most people's rent. The spring 2026 campaign, which was photographed by Steven Meisel in a small studio in Milan, is the kind of small, specific, surprisingly well-cast advertising moment that the front row had been quietly waiting for. The campaign...

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